Within the CRM you should identify your best customers, not intended exclusively as those who have brought you the greatest turnover but also and above all those with whom you feel best working, who allow you and your company to offer greater value. The situation may also arise where you want to work with a completely new type of market or with a new type of customer. In this case, in addition to the CRM, which may not even contain a new type of customer, you need to do research and identify real people who can represent your ideal customer. To create the buyer persona it is necessary to draw on.
Historical data Interviews Plausible hypotheses Belgium Phone Number Ideally you would interview 15 real people to create a single buyer persona. It is important to understand which characteristics of this profile are of interest to all departments: marketing, sales, assistance. Therefore, a review of the strategy, even if not necessary, is at least appropriate. How to go back to basics, question the strategy and/or create a new one? Read on if you want to delve deeper into some key points. 1. Work on your buyer persona.
The buyer persona is fundamental, the starting point, the key on which to set up your funnels and your entire digital marketing strategy. Even if in theory you already know this semi-imaginary model of your ideal customer, you often don't do enough to define it correctly, or you're simply not updating the profile or you're too lazy to find new ones.The buyer persona is fundamental to your digital marketing strategy To identify the buyer persona you almost always have to start from the CRM . It goes without saying how fundamental this tool is for your digital marketing strategy.