Store is nothing new, on the contrary, it is something . The novelty is that small and medium-sized businesses have now also started to offer it. With a peak of 117% increase in online purchases , the share of click and collect spending has also doubled , according to research by IRI, world leader in information for FMCG, Retail and Shopper. iri click and collect statistics Source: IRI Be careful not to confuse click and collect with ROPO (Research Online Purchase Offline): in the first case only the collection takes place offline, in the second it is only the search that takes place online.
To know more: Recommended reading: ROPO effect, what it UAE Phone Number means and how to combat it How does click and collect work? With click and collect the user has the opportunity to browse the online catalog anywhere and at any time . Once the product has been added to the cart, the user can choose to personally collect his purchase in store. You can choose the store closest to your home on a map or by entering the postcode, depending on the options offered by the seller. Depending on the type of product, the user can choose the time slot in which to collect it.
However, if the product is not currently available in the store, the user will receive a confirmation email when the product is available and can then go and collect it in the store. Usually the shop keeps the ordered product for a few days. Here are some examples of those who already offer click and collect to their customers: Sephora sends a confirmation email as soon as products are available for in-store pickup. To offer more flexibility to buyers, orders are held for 7 working days. click and collect sephoraClick on the image to enlarge.