So for brands who hope to leverage a positive influencerfollower relationship working with micro influencers may be the way to go. Nano Influencers Like micro influencers nano influencers usually have a very engaged audience and a specific area of interest. Although nano influencers are usually defined as having a follower count of this shouldnt put you off. For the majority of businesses you will see greater return on investment ROI from working with the right micro or nano influencers rather than working with the wrong mega or macro influencers. How to find the right influencers When thinking about how to find the right influencers for your brand there are a number of key factors that you will need to consider.
Consider your marketing objectives are to increase brand awareness without necessarily targeting a specific audience demographic or type of customer working with mega or macro influencers may be a worthwhile optionThe for you to explore. However it is worth bearing in mind that working with mega and macro influencers will come with a high cost so you will need to ensure that you are able to allocate this amount of your marketing budget to working with these influencers. Alternatively if you have a very specific niche and want to acquire new customers exploring India Phone Number List micro or nano influencers whos following aligns with your brand is probably a good choice.
The trust that these influencers have built up with their followers will make it more likely that they will purchase a product that the influencer endorses. The size of your business For smallmedium businesses and startups nano and micro influencers may be the best option to consider for your business as their costs will be lower and they may also be more open to working with you in a variety of ways. Some ways that you could work with influencers of this size are paid ads affiliate marketing collaborations or gifted partnerships although they will still need to be declared as ads by the influencer.