Read the WeFor Case Study below How the Go To Sales Integrated Commercial Strategy led +150% customers in 18 months + 2.5% market share in 1 year Who is the WeFor Srl customer WeFor Srl is the exclusive distributor for Nespresso Professional which operates in the B2B market addressing the majority of companies in Italy in the supply of catering services . WeFor offers services dedicated to coffee breaks in the OCS (office capsule service) sector and supplies all activities in the HoReCa , Hotellerie – Restaurant – Café market .
The collaboration between WeFor and Go To Sales was born in 2019 when the client Beauty Salon Email List needed to increase the monthly acquisition of new leads to transform into sales. How was the Integrated Commercial Strategy set up for the WeFor Case Study? Compared to previously used methods, it was necessary to identify new sources of income and restructure the company's business development activity. The sales method adopted up to that point was an End-to-End sales model, conceived, developed and perfected by the direct sales agency SBA Service . SBA is a commercial partner of Go To Sales and the reference agency for training and building the sales network.
What does the SBA Service End-to-End Method consist of? The End-to-End model is based on the principle of proximity of the seller to the customer . It involves structuring the commercial coverage of an area by a commercial team that maps all the activities present in the area proposing the company's product/service. The E2E method is a model that is based on the relationship of the direct salesperson with his territory . It is a highly performing sales methodology that offers immediate advantages in its application. The advantages of the End-to-End method are: The acquisition of 2.5% market share in a specific area in one year; Low commercial costs ; Market monitoring and intervention on competitor activities; Extremely effective in large urban contexts.