Competitor analysis and website promotion strategy. Regardless of the tasks facing any type of project, before starting promotion it is necessary to conduct a comparative analysis and understand whether your site is inferior to competitors or not? If yes, then to what extent and in what areas? Let's look at an example - o-es.ru (topic: SEO). Site indicators: Age – 1 year. External links (donors/links) – 45/9622. TIC - 20. Yandeka.Catalogue – Yes. Google DMOZ - No. Yandex pages – 618.
Google pages – 438. How to determine El Salvador WhatsApp Number List the parameters of your site? Methodology at the link - How to collect data for competitor analysis . Are these indicators enough to achieve a leading position within your topic? It is necessary to determine a list of competitors: You already know your competitors. If not, you can use data from the service (Site Visibility) We collect the following data for each competitor: seo-competitor The table template can be downloaded hereanalysis and get a table: seoconkur2
As a rule, the analysis shows the weaknesses of the site: Age. Number of links (domains, pages). Number of pages (site structure has not been worked out). What to do next (after basic site optimization)? How to invest and develop a project? Links or Content? What are the downsides to using links? Sanctions from the PS (Minusinsk, etc.). You must be an experienced SEO specialist. Not every marketer/manager can cope with this task. Dead end development (there are no prerequisites for the development of the project as a brand).