That said, if I missed a critical KPI you measure, let me know in the comments! I'd love to add it to the list, where relevant. How to Build an Effective SaaS Marketing Content Strategy James Parsons by James Parsons • Updated Apr 29th, 2022 • 13 min read SaaS Content Marketing Every year, content marketing becomes a bigger and bigger part of everyone's ongoing marketing efforts. Fewer and fewer people are watching television or listening to the radio, making such broadcast marketing much less effective. Online paid advertising is often ignored, subject to banner blindness, or simply blocked with browser tools.
It's harder and harder to reach people through Chinese UK Phone Number List traditional marketing channels. Content is one marketing channel that perfectly mimics organic value, and as such becomes a perfect form of marketing. People don't realize just how advertorial content is; they just know they get value out of it, and that's often enough. Content, targeted properly and with enough depth, can draw in a wide range of new visitors who would never have found your company otherwise. Content, through persuasive writing and deep value, can convince those users that you're worth recognizing, returning to, and acknowledging as a service provider.
Content, with the right focus on problems and solutions, can convince those users that you have the solution to the issues that ail them. If you do it right. Content marketing is a lot more complicated than many people think. There's a lot of research, behind the scenes testing and tweaking, monitoring of performance, and general exploration of what does and doesn't work. Moreover, the best content marketers strive to make every single post a highly valuable mark of what their company can do. All too many businesses start with keyword research, end with a basic post, and wonder why it barely works.