You see them again and again: young people – and more and more adults too – roaming the streets armed with ring lights. TikTok is on everyone's lips and we'll explain to you what this hype and the platform is all about - and why it has such great potential, especially for advertisers! What is TikTok? The short video platform Tiktok essentially differs from popular social media platforms such as Instagram or Facebook in that you can upload videos of up to 3 minutes there. Users generate popular content through various dances or “lipsync” videos in which the content creators synchronize songs by popular artists - usually with a pinch of humor. The app provides its users with various editing options, such as filters that make video editing easier.
These can be created and uploaded by the platform itself but also by companies or users. The provider also offers a monetization option within live streams. Here, viewers Night Clubs and Bars Email Database can show their support and reward their favorite influencers. This “thank you” takes the form of diamonds, which are paid out via PayPal or other payment methods. Currently, 200 diamonds are equivalent to one US dollar. How does TikTok work? The Chinese short video service is divided into a “For You” page for its users, which displays short videos and live streams from various accounts.
The content is created based on content that the respective user has interacted with or that reflects their interests. So if you like dancing, chances are you'll see a lot of these videos. The better the algorithm gets to know you through your interaction, the more the content displayed will match your interests. The second tab of the homepage consists of accounts that users follow – the “Following Page”. For newcomers to TikTok, current trends are shown here that make it easier to get started with video creation. The two main pages are supplemented by a “Discover Page”. There, TikTokers can search for other users and discover frequently used hashtags, sounds (music excerpts or audio recordings from other users) or the latest effects or filters.