If you're looking for video marketing guidance, you're not alone. 79% of marketers are not using a video plan to build their video strategy in 2022. And 99% of those who are already using video are planning to use video more. Video marketing is a unique strategy for educating, generating leads, and converting customers. Brands need a video marketing strategy - this idea is not new. What's changed is how important video has become across every platform and channel. So what do you think you know about video marketing and what do you want to learn? Video production is more cost-effective and easier to do than ever before.
Nowadays, you can record high-quality 4K videos with Overseas Chinese Data your smartphone. But between strategy, equipment, and editing software, video marketing is still quite complicated. Keep reading to learn everything you need to know about video marketing strategy. What is Video Marketing? Video Marketing describes the use of video content to promote or inform your audience about your brand and products. Brands can use video across a variety of digital channels and formats, including their own website, social media marketing, programmatic advertising, etc. The importance of Video Marketing Video marketing really started in 2005 with the birth of YouTube.
Google acquired YouTube in October 2006, and by 2009 there were seven different ad formats on the platform. As the technology to create quality videos has become easier, video has become more popular with marketers . But that's not the only reason why video has become the dominant form of communication today. First, the development of smartphone technology has made watching videos easier and more convenient. Then the pandemic boosted online media consumption 215% higher in the US. By 2022, viewers spent an average of 19 hours per week watching videos online. Brands that want to excel cannot ignore video marketing.