e see them everywhere nofrills airlines feature phones low price stores etc. The minimum model works. Really really well. Just dont land somewhere in the middle The problem comes if you fail to choose and end up somewhere in the space between those successful business models. For example. Better than the minimum quality but not premium either. Less expensive than the premium brands but not inexpensive enough for the pricesensitive buyers. Products or services that are absolutely fine but not remarkable enough for people to tell their friends. By failing to choose the maximum or minimum model you land in the anonymous middle ground where theres very little interest and where its really really hard.
The to get noticed. groups exist. They have to push for referrals because their message doesnt spread wide Israel Phone Number enough or often enough by itself. Theyre stuck in a frustrating unending and very expensive fight for attention. Your highly lucrative new income stream Heres something worth considering. Something that can help your business thrive whilst still retaining your existing model.
What is it Develop an additional new brand dedicated exclusively to either the maximum or the minimum edge of your marketplace. Think about that for a moment. This gives you the safety net of your existing model. Plus it provides you with all the amazing opportunities that come from serving one of those highly lucrative edges. It opens up a lot of potential yet with relatively low risk. Yes it takes planning. But Ive worked on this with many clients over the years and the results can be spectacular. It will allow you to open up a whole new legion of prospective customers or clients. Ive seen whats possible and its definitely worth considering as part of your business development plans. PREVIOUS PAGE NEXT PAGE Hi Im Jim Connolly and I help small business owners to increase sales boost their profits and build amazing businesses.