Leaders need to find ways to integrate existing technologies into their digital transformation initiatives – api enablement of existing systems is a great example. Ultimately, organizations need to understand that if they do not move away from existing technologies and embrace the technologies of the future, they will not be able to truly unlock the potential of their business.Previously published on forbes.Com . “we didn’t see it coming.” it's a phrase I've heard a lot lately. The events caused by covid-19 have affected businesses like never before. It is true that the impact on our lives has been far greater than most of us imagined. And although it is sudden and unexpected for most, it reminds us that we must always be prepared for the unexpected and, above all, rally around our customers in these uncertain times.
Disruption comes in many forms, and this is one of many events around the world that can shake the status quo. However, disruption can often be transformed into an opportunity to serve your Japan Email List customers, strengthen those relationships, and improve customer value. With many businesses facing pressure, now is the time to go the extra mile for your customers. In times of uncertainty, when teams and budgets are limited, customers naturally re-evaluate whether the value of the product or service they are using is worth the time, cost and resources. As a result, the relationship between business and customer will be scrutinized, and rightly so, which is particularly the case in the business-to-business (b2b) sector. Now is a great time to take a closer look at how your business behaves and treats its customers during a crisis. What you do now will build your relationships with your customers for years to come.
b]
[/b]
This will impact not only current customer retention, but also future business prospects, as customers are likely to remember the support they received from their suppliers, partners and consultants. More than words: living up to your customers a deep understanding of your customers – their strategies and priorities, their opportunities and challenges – is fundamental to a strong and productive relationship. Customer needs can change in unexpected ways, and being able to respond to these changing needs in a timely manner, with a holistic view and innate understanding, will make customers feel valued. In turn, loyalty, trust and appreciation will be strengthened. What's more, these satisfied customers will introduce you to their future customers. Obtaining a true 360-degree view of the customer depends on many factors. As the cmo of an enterprise application and data integration company, I've learned that it's rarely a simple process.