Mature MCN companies often look for vertical influencers with higher ceilings or more stable commercialization, who can be copied in batches. The region is too complex, and each place has its own unique cultural attributes, so it is not suitable to survive under MCN. . In fact, the group of Internet celebrities mentioned in this article are almost all amateurs, and there are few experts who have signed contracts with institutions.
A brand merchant also told Hedgehog Comm Cocos Islands Keeling Email List une that due to the regional existence of these Internet celebrities, they will not advertise for these Internet celebrities. of fans is not enough, and it is difficult to bring corresponding product promotion effects. However, does this mean that regional Internet celebrities are also similar to some vertical categories and also face commercialization difficulties? In fact, this is not the case.
The last time the Shanxi Four, one of the regional Internet celebrities, entered the hot news, it was because of a slightly negative incident: the four used their usual routines to compose a promotional song for a local cemetery. Netizens thought it was a smiley advertisement for the cemetery.