Videos of your everyday life Jokes and memes Reflections on life The creator is the brands' connection not only with people of their own generation, but also younger people, who love the “grandmas” of the internet. 8. laisoliveira In addition to Mc, Lais Oliveira is a trending creator on Instagram and other networks who became famous for her response songs to some funk lyrics. Today, she shows with great humor and lightness what happens in her daily life. On Instagram, Lais shares: Lifestyle Looks Hair tips Female empowerment Lais Oliveira is one of the most relevant black beauty trending creators. 9. carolmanprim With more than 2.5 million followers, Carol is known for her content about beauty, fashion and self-esteem. She shares tips and tricks so women can feel more beautiful and confident in their own skin.
On Instagram, Carol shares: Makeup and Trinidad and Tobago Email List hairstyle tutorials fashion looks Self-esteem tips Carol's content is a self-esteem class for her audience. And the brands that fit into this naturally will be successful in a partnership. 10. bianapolitano With more than 3 million followers, Bia is known for her light and fun content. She shares her everyday life, her thoughts and her worldview with a touch of humor. On Instagram, Bia shares: Photos and videos of your everyday life Reflections on life Humor tips On Instagram, Bia shares: Videos of your everyday life Reflections on life humor sketches Brands that use humor can fit perfectly into the creator’s stories and daily life. Discover new content creators Did you already know any of these trendsetters? Every day, new people appear creating content on social media. Every now and then, we end up coming across trending creators who, in addition to strongly connecting with a community, are also able to be a bridge between brands and fans.

A good example of this is the well-known Larissa Gloor , who frequently posts sponsored content and people identify with it, because they see it as natural. In addition to serving as inspiration for those who create content, they can also be great allies for your brand. That's why it's so important to know the work of trending creators. Now that you've seen who's doing well on Instagram, how about finding out what makes some YouTubers so famous?