Why It’s Important for D2C Brands to Find Their Key Differentiators Laura Smous Laura Smous Senior Director of Product Marketing @ AdRoll Topics Covered: D2C/Ecommerce Unlike your strengths and weaknesses, key differentiators separate you from the competition. should also be something that your team can rally around, like your startup story or your core values as a company.
For D2C brands especially, it’s critical to have defined key South Georgia and South Sandwich Islands Email List differentiators because it’s a way to stand out in a saturated marketplace. Let’s delve into how to identify your key differentiators and examples of brands that are killing it with their messaging.
How to Identify Key Differentiators For Your Brand When you start looking for key differentiators, start from the inside. Understand why your company exists and why it began. Who are you, and what do you offer that the competition doesn’t? What is completely unique about your company and can’t be copied? For example, Claudio Lugli Shirts goes beyond being an apparel retailer.