I am more than convinced that a blog is an essential tool for our online marketing . Many people start a blog with a lot of energy and enthusiasm, but when they discover that it requires constant effort and patience, they end up abandoning it. However, there are many others who can dedicate more time to it, have patience or have to do it because they manage the company blog.
From my point of view, what really makes your blog gain visits is the following:
- Write good content and try not to make it too long . As you look at your statistics, you will know the type of audience that reads your posts, as well as which ones are most successful. Use the results of your analytics to create your blog with content that appeals to your readers.
- To get good content, get inspiration from website development service comments , old posts , online forums and the news you receive from your Google alerts when writing your posts. Make sure they are not copied, and always add the source of the information, in the case of a study for example.
- Use link building , or in other words, create internal links to bring more visits to other posts on your blog that are less read or published a long time ago, and at the same time publish external links that lead to pages related to your company's sector . That said: ALWAYS check that the links work . There is nothing more frustrating than being interested in a link, clicking on it and... it not working!
- Do a good job of SEO positioning and use the right keywords in your posts.
- Make comments on other blogs and participate in relevant forums in the sector in which you move.
- Publish the posts in social networks . In addition, you must have the buttons of the social networks integrated in each of your posts . The greater the diffusion , the greater the chances of visits.
- You must be constant and coherent, as well as publishing videos , presentations , infographics, images , etc.
- Add your blog to other directories . I have discovered that if every time you publish a post you hang it on pages like MktFan, in the case that your blog is related to Marketing and Social Networks, the visits to your blog increase enormously. Likewise, there are other websites that have this same objective and not only with a theme related to Marketing, such as: Menéame , Digg , Upnews (in Spanish) and blogs, among others.
For those who don't know MktFan, I'll briefly explain what to do since I find it very interesting how it works and especially the impact it has had on my blog:
Enter MktFan and register
Look at the news that interest you and vote for 5 of them
Take an afternoon and upload your most interesting blog posts. You have to paste your URL. Then assign three keywords or tags that are most relevant to your post, accompanying it with a short description.