With the holiday season just around the corner, it’s the perfect time to launch an online contest and boost your engagement, communication, and store. Whether you’re looking for a way to attract new customers or simply get your existing customers more excited, here are some online contest ideas you can try:
- Interactive Advent Calendar
An interactive Advent calendar is a great way to keep people coming to your website every day leading up to Christmas. Whether it’s for new customer acquisition or conversion, the calendar mechanic is a great way to keep people coming to your e-commerce site every day leading up to Christmas. Each day, reveal a new gift or special offer that corresponds to a different draw. You can also encourage people to share their entry on social media for more chances to win.
Let's take as an example our client Odalys who decided to dazzle us with an interactive advent calendar with exceptional gifts! A year of vacation to win, toys for children in collaboration with its partners, all-expenses-paid stays, this travel agency has delighted its customers for Christmas!
The result is worth their investment with more than 6,500 participants in 24 hours!
Advent-calendar-odalys
Advent Calendar - Odalys
Creative ideas
• Integrate quiz questions about the Christmas universe or your brand into your advent calendar.
• Hide clues in pictures or texts each day to keep participants engaged.
• Include surprises like exclusive promo codes or never-before-seen content.
- Instant win special Christmas
Boost the animation of your e-commerce site during the holidays with a fun operation! The instant win is perfect for attracting new people and strengthening the connection to your brand. SPREAD offers you a tailor-made solution with various pre-established instant win models, perfect for special occasions like Christmas!
The main objective of this experience is to develop your customer base, attract new profiles and collect valuable data for targeting. By highlighting the website development service visibility and viral nature of the operation, we also aim to strengthen your brand awareness and knowledge of your products. The winning moment is presented with a simple instruction: with one click or one scratch, the player instantly discovers if he has won. For participants who do not win the jackpot, consider offering a consolation gift, such as a small discount.
Take full advantage of the Christmas highlight period thanks to our designs specially designed for winning moments. The graphic options are endless: visuals for winners and losers, click zones, scratch zones… Everything is adaptable according to your preferences!
Invite your customers to take part in a Christmas survey , or even a personality test , by answering different questions on topics such as their favorite traditions, their favorite Christmas movie or even the gift they would like to receive. Participants who answer all the questions will be entered into a drawing with prizes to be won.
- Special Christmas photo contest
Photo contests are fun, attractive, but above all they are synonymous with engagement. It is particularly motivating for an Internet user to take part in a photo contest, knowing that their originality or know-how will be recognized and exhibited in a gallery.
You have the choice of rewarding the most beautiful photos either by evaluation by a jury or by public vote.
Organize a photo contest around a specific Christmas-related theme (for example: "the most beautiful tree" or "my favorite holiday decoration"). Encourage participants to share their photos on social networks. This will increase their chances of winning thanks to the popularity of their post.
Ask your customers to post a photo of themselves using one of your products.
Offer a selfie contest with Santa or another festive character.
Start a food photography contest with homemade Christmas recipes.
Caption suggestion for a Christmas image or GIF
Challenge your customers’ creativity by inviting them to come up with the best caption for a festive image or GIF with a text contest. Participants can submit their ideas and then share them on social media to collect votes. You can select winners based on the number of votes received, or you can choose from the most original ideas yourself.
Guess the correct price of Santa's sack
For this contest, present Internet users with a selection of items from your store that make up "Santa's sack". Their challenge will be to guess the correct price of this sack without it being mentioned. The participants closest to the exact amount can be rewarded with discount vouchers, free products or even special offers.
4-week calendar
Position yourself ahead of the others with the 4-week calendar , which is a bit like your secret weapon before Advent! It is more modest than the Advent calendar (and therefore less demanding to configure) while maintaining an equally remarkable efficiency. This calendar consists of four operations spread over the month. It offers you the opportunity to meet several of your key end-of-year objectives, such as promoting your products, conversion, or qualifying new contacts. Don't worry, we are aware that your days count triple as Christmas approaches. To facilitate the animation of your site with complete peace of mind, we have taken the lead!
In SPREAD, you will discover four pre-configured marketing operations. All you have to do is customize your texts and integrate your offers or products! The four mechanics are:
Media voting : Involve your customers by letting them vote for their favorite product, a precise way to discover their preferences. This participation will make them feel involved, and in terms of wishlist inspiration, nothing beats this approach! Of course, each vote also gives them the chance to win the object of their desire.
Gift distribution: each of your prospects and customers will be able to benefit from advantages such as free delivery, an additional discount, a gift with the order, etc., which you will have made available for the operation. This will allow them to make their purchases with complete peace of mind.
The winning moment: Simple and quick, the participant immediately finds out if he has won or lost. If he wants to try his luck again, he just has to share the winning moment which will give him a second chance to participate.
Prize Hunt : Hide prizes on your site pages. Once discovered, users will have the opportunity to participate in a draw, with the chance to win the prize at stake.
Our client Espace des marques understood the interest of setting up a 4-week calendar! Each week, the store gives its community a gift worth €150. An excellent way to collect consents and liven up their site during the holidays with a Christmas-themed design!