Google algorithms are regularly updated in order to offer the best browsing experience to its users. The Internet giant seeks to be as efficient as possible. A look back at the latest updates (2021).
It is with this in mind that Google carried out the " Core web vitals " update in June , the " link spam " update in July and the Title tag display update in August.
This has led to a major change in the way your SEO works. Based on user requests, the algorithm analyzes millions of pages and determines whether they are relevant to answering the questions asked in the search bar. This formula has evolved over the years as Google continues to improve it. That is why your Rollingbox agency has fully prepared for it.
What should we remember from these announcements? Our experts look back at these updates to show you the importance of anticipating tomorrow's digital and being responsive
June 2021: the “Core web vitals” update
Google officially launched the Core Web Vitals page experience update in June. Google now takes into account the UX of your web page! Which shows that you really shouldn't leave anything to chance when it comes to website creation, from now on the page loading time will have its impact.
Google will therefore highlight the pages of the website that offer a quality user experience . Pages that load too slowly, are not very ergonomic and social media marketing service are not optimized for mobile phones and can lose their ranking in the SERP (Search Engine Result Page). You can go see our article on responsive design , we tell you about it.
July 2021: the “link spam” update
Google rolled out the “Penguin” SEO filter in 2012, a first in SEO. It penalizes sites that practice artificially inflated SEO (netlinking) to increase their popularity. Today, netlinking still exists and Google wants to tackle poor quality SEO practices once again, with the July 2021 Spam Update.
The web giant will no longer hesitate to cancel links that their algorithm deems fraudulent , so this update will only affect websites with low quality SEO. It is therefore essential to produce links that are not quantitative but above all qualitative.
To achieve the best possible SEO results, it is essential to consult SEO professionals who know how to anticipate future changes in terms of natural referencing. Do not hesitate to contact the Rollingbox team to implement suitable solutions to boost your SEO score.
August 2021: Title tag display update
Since August 2021, the web giant, Google, has implemented a new algorithm. From now on, the Title tag (you know the blue title you see when you do a search) is no longer necessarily the title given upstream.
Don’t panic, our Rollingbox experts will explain everything to you.
Not only can Google use the Title tag, but now Google does what it wants . The algorithm allows itself to pick content from the text of the page or take the H1, H2 tags, etc. (roughly explained, these are the subtitles of your page here, for example “August 2021: Update of the display of the Title tag”) Google now wants to offer “ Title snippets ” that better respond to searches, depending on the query, the title of the web page could change.
-You have been warned, work on your Title tags. It is important to optimize them with 7-10 descriptive words (60 characters max) and above all avoid Titles that are too short between 1-4 words!