Want some valuable tips on how to sell on Black Friday 2023? This year, the famous global trade holiday takes place on November 24th and retailers need to prepare in advance to hit the sales targets expected for the period!
Created in the United States, this big day of sales is awaited not only by consumers, but also by retailers. After all, have you ever thought about how much you can earn with this special occasion?
For 2023 , research has already emerged with the main trends for the event. In fact, a report by Méliuz, which was published by Estadão , indicates that consumers intend to spend 62% more than they spent last year .
Additionally, of survey participants said they intend to spend at least R$1,000 during this year's event .
This scenario seems off page seo service promising, doesn't it? And to really take advantage of the full sales potential of this period, companies can't afford to mess around, as Black Friday 2023 promises huge competition.
Get ready for Black Friday with GoDaddy !The sooner you start preparing, the greater your chances of success. So, why not get started?To help you, we have prepared this article with 14 tips on how to sell on Black Friday this year. Are you curious? Then read the content until the end!
How to sell on Black Friday? 14 tips
In Brazil, Black Friday is traditionally held on the last Friday of November. This is excellent, as many people take advantage of the date to get their Christmas shopping done early, taking advantage of super discounts.
By the way, in addition to reducing product prices , you need to take several other precautions. Below, see our 14 tips on how to boost sales on Black Friday this year!
To begin with, it is vital to be very organized. Set quantitative goals and objectives, as well as create a schedule with the steps and a calendar to ensure that you complete each step on time.
Examples of actions that should be part of your plan include:
choice of products to be offered;
careful pricing of promotions to avoid losses;
website page creation;
communication scheme;
among others.
Read more: How to promote to attract more customers?
Structure your website for Black Friday. Create a special section for the promotion and create a well-defined structure so that all items have descriptions, are renamed and priced correctly.
After all, a simple, objective website with an efficient information architecture is essential for the customer to be able to browse all the offers and catalog options for sale.
A website with a confusing interface, for example, could be the first sign that a potential consumer will give up on your brand and look for better conditions with a competitor.
What's more, if you do everything a few weeks in advance, you can gain some reputation in the search engine results.
To do this, it is worth using SEO techniques , such as choosing light images and applying keywords to the content of the pages.
Check out a step-by-step guide on how to create a professional website below:
interactions via email;
content on social networks;
countdown on the website;
and so on.
Take care of your visuals and catchy phrases based on copywriting techniques, create a visual for the event and schedule targeted ads for your target audience. This will increase your website traffic and increase your chances of making a purchase.
The idea is to encourage your target audience to make a purchasing decision before the event arrives.
- Test it out
Remember to test your Black Friday section of your website before launching to ensure everything is working as planned.
It is important to navigate in the same way that your potential consumers would, in order to check whether the user experience is satisfactory.
Testing is also essential for marketing campaigns, regardless of the channels chosen.
- Maintain the relationship
Black Friday doesn't end on Friday, as it's just one of the opportunities to generate sales for your audience.
Continue to build relationships and seek to build customer loyalty. This way, you will see an increase in profits not only during this period, but in the coming months as well.
Who knows, Black Friday might just be the gateway for a new customer to enter your brand’s universe.
In this sense, a good shopping experience, from customer service to satisfaction with the quality of the product, is vital for a good reputation and subsequent growth of the brand.