Click-Through Rate (CTR): The number of recipients that clicked on links within the email. Conversion Rate: The number of people who have taken a certain type of desired action as a result of the e-mail being received, such as an actual purchase. Bounce Rate: This refers to how many emails couldn't be delivered. Unsubscribe Rate: The rate by which recipients opt out of your future emails. All of these metrics, when considered on a regular basis, enable a business to make the necessary adjustments sooner, optimize their content, and run more successful email campaigns.
- Predictive Analytics and Automation
Predictive analytics uses historical data and statistical algorithms to forecast customer behavior in the future. With predictive analytics, UK businesses will UK Email Database be able to anticipate customer activities through automated processes in email marketing. Suppose a customer normally purchases a product once every few months; predictive models can show timely reminders or promotions for repeat purchases.
For instance, automating e-mail workflows on welcome emails, birthday emails, or follow-up emails based on what the customer has done ensures that businesses are in contact with customers at key points in their journey.
- Successful UK Businesses That Have Found Success with Data Analytics in Email Marketing.