HubSpot CRM has many benefits, but the main ones will always be that:
You can start using it for free
It is easy to use
It is very agile
It promises many solutions
So the problem will never be acquiring it, the problem will always be answering the question:
I know what I expect from CRM, but I have no idea how to get it.
It's normal. It happens to all of us. Because the pains that CRM promises to solve are very big:
Customer control: knowing who are potential customers and who are not.
Prevent the customer from leaving if the seller leaves.
Stop losing money because the seller doesn't follow up.
Avoid poor follow-ups, poorly written emails, and blows to the company because salespeople have no idea how to express themselves via email.
Have a real sales projection based on the daily work of the sales force.
Understand the activity levels of each salesperson and know which ones have the greatest effort and greatest effectiveness.
Complete control of the sales force and commercial results.
These are powerful promises that we cannot ignore. If we manage to apply them and rely on them, our company will be ready to grow with:
Order.
A strong focus on continuous improvement.
Maximum waste reduction.
That's why, based on this promise, we set out to open our HubSpot CRM accounts. That's when problems like these start:
1: Create accounts for each user
The HubSpot system works with users and accounts. The country wise email marketing database problem when the entire team opens an account in HubSpot on their own is that they have independent accounts with independent information. This does not allow them to work as a team. In fact, it creates more problems because each salesperson creates their own separate and independent database.
2: Not having clear the milestones that must be followed to achieve a sale
CRM works with custom rules that define what stage of sales a potential business is in and its ability to become a customer in the future.
When this is not clear, each seller has their own method and that creates unmanageable chaos.