Whatever your age, you've probably heard about midlife crisis, midlife crisis, and so on.
Each of us has particular longings and concerns, but when our inquiries become more frequent, we inevitably come back to the fundamental question of human existence: who are we and where are we going?
And what does this have to do with marketing ? It has to do with the fact that companies are not so different from people, and they also ask themselves this kind of question.
This happens when an entrepreneur looks back nepal email list 340862 contact leads and sees that he has built something, but he doesn't know exactly what. Even worse, when he realizes that the members of his team have very different visions and no one knows clearly where he is going.
The result is that customers and suppliers also fail to recognize what your brand stands for and how it differs from others.
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To do?
The question that opened the text may sound almost impossible to answer for some, but in reality it is part of the ABC of administration and marketing .
It all starts with strategic planning , a tool that many companies have, but do not use as they should.
content-plan-for-cta-marketing
Managers with a more practical profile tend to think of strategic planning as "a waste of time that a consultant pushed" - sometimes they don't even have one, because it is an exercise that requires dedication and discipline, and there are always "more important things to do".
However, it is essential. It is through it that you will align your objectives and direct the direction of the company.
Only in this way will it be possible to answer "what we are and where we are going", which allows you to correctly communicate the brand identity and reverse the situation described at the beginning of the article, in which the team and customers do not recognize the company as you would like.