You've decided that you want to implement a marketing automation strategy , but what is the best tool for your business? There are several options on the market, but you always have to keep in mind the type of business and your objectives to find out which one is best for you.
In this post we are going to compare 2 of these tools: Pardot vs Eloqua . Next, we compare their functionalities and main differences.
pardot-vs-eloqua
Pardot, Salesforce marketing automation software for B2B
Pardot is Salesforce's marketing automation whatsapp number philippines software, so it allows for very good integration with this system. In addition, it integrates perfectly with Google Adwords and Analytics and allows for great knowledge of the target and the status of the campaigns. Pardot is aimed at medium and large companies with a focus on B2B business .
Advantages :
Complete integration with Salesforce CRM.
Integration with Google Analytics and Google Adwords.
Disadvantages :
It is a weak social media publishing and monitoring tool.
Furthermore, it is insufficient to organize and plan event management.
Highlighted features :
Email marketing: Pardot allows you to create templates to use in future emails, a feature that reduces production time. It also allows you to perform A/B tests, email automation and drip campaigns, thanks to Engagement Studio.
Forms and landing pages: Forms can be defined either to add to landing pages created in Pardot or to embed on your website. As with emails, landing page templates can be created and reused to launch a new campaign.
Automation: The most powerful solution offered by the platform is the possibility of setting up automations to scale the lead or to improve internal processes (send reminder emails to sales, send lead assignment emails, etc.).