To get started, you should first consider what goals you want to achieve with the newsletter. Do you want to promote certain products, offer potential buyers a discount or increase traffic to your website and/or social media pages? Typical goals for a newsletter include:
Increase traffic to specific blog posts and website content
Increase product loyalty among existing customers
Generate repeat sales – this is especially true for online shops
Maintaining basic communication with low-priority leads
Step 2: Plan content
A newsletter is a great way to direct readers to blog posts on your website. If your articles convert effectively, it can be a great way to get more customers. The downside hit post is that you'll need to create enough content to keep up with newsletter production.
You can also incorporate interesting content with third-party sources into your newsletter. This is common if the goal of your newsletter campaign is to position yourself as an industry expert and professional. The advantage of this type of newsletter is that you don't have to write the content yourself. The disadvantage is that you're redirecting readers to other websites.
You can also write your content exclusively for each email you send. This can take quite a bit of time, but it makes the newsletter more interesting. For example, you can publish an interview with yourself or an employee, answer important customer questions, or summarize helpful tips and tricks.
Whatever content you choose, it's a good idea to plan your content in advance with a content calendar. Also, make sure you send the newsletter on a regular schedule that you can stick to.