A well-designed website is the cornerstone of your online presence and has a significant impact on client acquisition and professional reputation. To truly stand out, it’s important to focus on experience, expertise, authority, and trustworthiness (EEAT) .
When you follow this approach, your website will not only be visually appealing to potential clients, but it will also meet the stringent requirements of search canada cell numbers engines like Bing, Baidu, Google, etc. By strategically combining aesthetics with functionality, rich content, and technical SEO , your legal website can become a powerful tool for communicating your legal experience and earning trust in an increasingly crowded marketplace.
We’ve listed some of our best tips to help you create a law firm website that stands out and attracts clients.
What is EEAT and why is it important for your law firm website?
Although Baidu SEO is the main SEO in China, the evaluation of the authenticity and authority of effective website content is consistent. Therefore, we recommend evaluating the quality of website content based on Google's EEAT indicators: experience, professionalism, authority and credibility. Search engines do not know your company. They can only make ranking decisions based on the quality of your website and will reward websites that create useful content.
Your website must comply with EEAT standards and run efficiently and effectively in order to achieve competitive rankings on search engines.
If your website doesn’t communicate these high standards, Bing and Baidu won’t rank it high on the search engine ranking pages ( SERPs ), which means potential customers won’t be able to find your site.
The Essential Elements of Law Firm Website Design
There are several factors that contribute to building a respected, top-ranking website.
Think of your website as a direct representation of the services you provide to your clients and your law firm’s online brand. To stand out, it needs to have an attractive, user-friendly, and effectively optimized layout and design, first for users and second for search engines. To do this, focus on the following elements:
Intuitive navigation
Website navigation is how people navigate around your site. An intuitive design allows users to flow smoothly from one page to the next with a logical link structure.
Take this user journey as an example:
Your home page is visited by clients looking for a personal injury lawyer.
They want help with a car accident. Your homepage provides a clear link to your car accident services page.
The car accident services page will direct you to related pages with more information as well as your contact page.
Simplified, easy-to-follow navigation like this helps people navigate the site and get the information they need.
Consistent branding
Branding is an important part of your law firm’s identity, both online and offline. Every part of your website needs to communicate the same brand. This may include:
color
Logo
Types of Language
Fonts on your website
Image type (real images are always best)
Consistent branding on every page of your website helps people identify your law firm. Your brand should also be integrated into social media, blogs, and other marketing activities. Branding helps people think of your law firm (and your website) when they need the services you provide.