Add links
Don't skip this step. Linking content is critical to SEO success.
Think carefully about the links you add to your blog posts. Include a reasonable amount of internal links (links to other pages on your site) and external links (links to other websites).
Remember the pillar and cluster structure we shops 9177 talked about? When building it, add links between blog posts with related content. Then, add links to your area of practice page, contact page, and about page. By adding internal links to other pages, you encourage users to stay on your site, increasing the chances of them converting into leads.
For internal linking, add links to important pages on your site where it makes sense, such as your practice area pages and relevant blog posts. For the external links you use, a good rule of thumb is to only link to highly authoritative sites that you have used (or would use if you didn’t know the subject yet) as sources.
Cite reliable sources
Always include links to government and legal websites, perhaps research or news articles from reliable sources. Not only will these links help you improve your SEO over time, they will also help your content gain credibility and authority.
- Editing and Modification
Editing is best done by someone else. Editing your own work is difficult, and since you are writing for someone else, it helps to understand someone else's perspective.
Ask a colleague or friend to actively edit your post. Review their comments and changes, and make your own changes based on their comments — provided you agree with the edits.
It's less than ideal if you can't involve other people in the process, but you can still make it work by carefully reading (or twice) what you've written.
- Publish a blog post (be careful here)
Each website content management system (CMS) has a different process for publishing blog posts. When you are ready to publish a blog post, you need to follow the steps below carefully.
Even if you’ve done this a thousand times, always take a few minutes to review the blog posts published on your site. No CMS is immune to glitches, and no CMS user is immune to tiny mistakes that can make your blog posts look terrible.