What are the functions that online customer service on a law firm’s website should have?
Before implementing a live chat feature on your law firm website , you need to consider what features you want to offer your website visitors and how it will work with the rest of your marketing efforts. Here are some of the most important features to keep in mind.
CRM Integration
How will live chat fit into your CRM system? With the right design, live chat sessions can fit seamlessly into your CRM workflow, allowing clients to be added to contacts and related lists, helping them to categorize and more easily meet their legal needs.
custom made
Many law firms utilize unique branding to stand out. Every aspect of their advertising should reflect this branding to establish their identity, and live chat is no exception. Choose a system that allows for customization.
Mobile Optimization
Today, the majority of online activity takes place on mobile devices, whether searching for a law firm or browsing social media. Every aspect of your law firm website should be optimized for mobile devices, and that includes live chat functionality.
24/7 service and support
The main benefit of a live chat option is that visitors to your website can get personalized answers quickly. Therefore, someone needs to be able to operate the live chat at all times. Law firms will often allow their team to handle the live chat system during the day, and operators will handle issues outside of business hours since people can't call your office.
If you are unsure how to implement a live chat system that meets all the necessary considerations, feel free to contact us. Our experienced legal marketing team can help you optimize your website’s live chat system to keep your customers happy.
There are many benefits to using live chat. Here are some of the most important ones to keep in mind.
Quick response
When people use live chat, they can receive quick responses to their questions, even if those questions are complex. Your SEO law firm marketing efforts are australia data directing traffic to the right places, so live chat is great because it can convert that traffic into conversions for new clients.