Place multiple calls to action
Calls to action (CTAs) are crucial. CTAs are short statements that encourage readers to convert into customers. They usually involve an invitation to take certain actions:
Schedule a consultation (or a free consultation, if you offer one)
Fill out the contact form
Download free eBook
Visit our office
Get more information
A successful call to action must be short, sweet, and consistent with the tone and brand of the website content . It should coordinate well with the rest of the page.
At the same time, it also needs to be visually unique and attractive to encourage readers to take a clear action. For example, displaying a call to action on a button from the bulk data home page to the contact page makes it easy for users to navigate the site and take action. It’s eye-catching enough to entice them to click.
Offers live chat option
In today’s market, the best law firm websites include a live chat option. It enables people to get immediate assistance when they visit your website. This goes beyond just providing your contact information and can greatly increase the number of leads you get through your website.
With live chat, users don’t have to search for information. This easy-to-use tool lets your readers ask questions, schedule consultations, and get useful information in an automated way.
Related article: Why Live Customer Support is a Game Changer for Legal Websites
How to Get Started with Law Firm Website Design
Law firm website design is different than almost every other industry. There is a lot to consider here. Among other things, you have to make sure your website is eye-catching and performs well with search engines. When users land on your website, you want your law firm to be a highly desirable place to visit (in person). Here are some factors that can play a role in this process.
Your website should look as polished and professional as your law firm. You should choose a design layout that is visually appealing, easy to navigate, and simple to read. You can find a suitable template, but you can also hire a web design company to realize your vision and customize it to your firm's vision and needs. As with any component of your marketing strategy, it's important to make your website your own.