CPC is calculated by dividing the total cost of your ad by the number of clicks.
an image showing the CPC calculation formula
But many advertising platforms include analytics that will calculate this metric for you.
Why Cost Per Click Matters
It provides a clear measure of how much each click in your social media advertising campaign costs. And it allows you to assess whether you can optimize your strategy to improve profitability.
- Sales revenue
Social media sales revenue is the total gambling dataset amount of revenue that can be attributed to your social media marketing efforts.
It is determined by tracking sales that originated from social media channels.
This can be done by using tracking codes in your URLs, or through analytics tools that follow the customer journey from social media clicks to purchases.
Tracking social media sales revenue shows the financial impact your social media efforts are having. And it helps justify the time and resources spent on social media marketing.
Social media key performance indicators focused on customer satisfaction
These metrics are indicators of your customers' satisfaction levels.
High customer satisfaction can increase customer loyalty and future sales, contributing to business growth.
Here are some common social media KPIs that measure customer satisfaction: