This allows Google to see the value of your website.
As a bonus, Google will rank your website higher.
Your digital marketing strategy and content marketing strategy should incorporate a variety of approaches to help you meet Google’s EEAT expectations.
Video: Google has been putting a lot of emphasis on video lately. Our team can help you create a custom site design beyond the standard templates to meaningfully integrate video.
Case Studies: Having case studies on your website helps establish and build your online presence and authority. Even the best lawyers can only say they are the best a few times. Case studies show that you can walk the talk, not just talk the talk.
Testimonials: These are a great way to demonstrate your expertise and experience. Satisfied customers leaving glowing reviews can help convince new customers of your credibility.
Settlements: Include information about settlements you have won for clients to demonstrate your experience and expertise. Update this information frequently.
Another interesting update focuses on finding valuable original content that doesn’t always exist but could be in:
forum
Social Media Pages
Blog Posts
Adding your own legal insights, personal success stories, and thought leadership can be a great factor in improving your website’s ranking and visibility.
How do I decide which law firm website design company to hire?
Just like any aspect of digital marketing, you must choose the right company and marketing services to meet the needs of your law firm. Your website is a critical component to your online success. We encourage you to take the time to find a web design company that you feel will provide you with the best service and support. Here are the things we think are most important.
Look for an agency that has a history of working with canada data law firms. There are many agencies on the market that write for many industries, and some of them even include law firms in their roster. However, you need a web design company that can create a website that meets your company's needs.