Write and publish blog content
Create a content calendar to organize your topics and publishing schedule, ensuring a constant flow of relevant content, including evergreen and trending topics. Choose topics that provide solutions to common problems and share insights that highlight your expertise.
As for blog format, structure your blog posts for readability. Use headings, subheadings, bullet points, and short paragraphs to divide up your text. While there is no fixed word count, try to provide in-depth content that covers the topic thoroughly. Longer blog posts (around 1,500-2,000 words) tend to perform better in search engines. However, you need to focus on providing value rather than meeting a specific word count.
As part of planning how to write your blog posts, don’t forget to focus on blog titles that pique your readers’ interest but accurately reflect the content .
Before you publish, proofread your blog post to check for spelling, grammar, and formatting errors. Also consider using multimedia elements, such as images, infographics, and videos, to enhance your blog post. Create a blog post checklist to help you remember all the things you need to pay attention to. Most importantly, prioritize consistency and quality when executing your blogging plan.
Related: 5 best tips to attract readers: How to increase the number of clicks on your articles by 3 times
Health blog post ideas inspired by:
7 simple tips for better sleep
The Science Behind Stress and How to Manage It
A Beginner's Guide to Mindful Eating
Creating a Home Exercise Plan: A Step-by-Step Guide
Think about your audience first, not your competitors, and not even your brand. Don’t get me wrong – the latter two points are important. However, you should never lose sight of who is actually reading your blog. Too often, bloggers live in a bubble and only write about what they want to write about or what they think they should write about. They end up missing the point of blogging or content line data marketing: to attract people based on what they want to know or want to know about your brand. It’s not about you, it’s about them.