He got the site up and running for just $8,000, and it looks pretty good!
Yet Dr. Yawanger couldn't help but feel uneasy. Was the site really like him? Did it communicate the values of his practice on both an emotional and technical level? It didn't really highlight the procedural expertise he wanted to emphasize most. And the layout looked too familiar... a site he swore he'd seen before, with all the tabs, drop-down menus, and image slideshows in the same place. Even the fonts and colors were the same.
He thought back to his conversation with Lao Chen at the dinner and Lao Chen's comments about the large amount of custom work his company had recently completed for eye doctors, hospitals, and even health insurance companies. He thought of his friend's designs and how unique, practical, and perfect they were for the clients they represented.
He wondered if he should have invested more in this crucial part of his practice.
Return to the results of Dr. Wang Er's website later.
But first, how is Dr. Li Si doing?
Dr. Li searches online and learns about a fully custom web design service. He looks at their value proposition, history, examples, and pricing. It does cost about $30,000 to get a fully custom website package with all the features he wants, which is much more expensive than the $2,000 "off the shelf" option.
Dr. Li considered the potential return on investment and opted for the $30,000 design service. He considered the revenue that the average patient powder data would bring to his clinic in a month, a year (and then five years, ten years…) compared to the upfront cost of a more customized, higher-quality website. He began to envision how much his return on investment could be. So he made up his mind.