Leveraging WhatsApp for marketing is an effective strategy for e-commerce sellers because it allows for direct and personalized communication with international customers. Here are some specific ways to do it:
Create a WhatsApp Business account: Create a WhatsApp Business account to showcase your brand and products, help you manage fax list messages professionally, and provide basic information about your company and products.
Use automation tools: Take advantage of WhatsApp’s auto-reply feature to quickly respond to customer inquiries. Set up automatic responses to common questions, such as product information, shipping details, and payment options.
Create target customer segments: By analyzing website visitors and existing customer databases, create specific customer segments and send customized messages and promotions.
Promote limited-time offers and promotions: Use WhatsApp to send information about new product launches, special offers or limited-time discounts to stimulate sales and increase customer engagement.
Share product catalogs: WhatsApp Business allows you to create and share product catalogs. Foreign trade customers can browse products and make inquiries or place orders directly on WhatsApp.
Provide excellent customer service: Respond quickly to customer inquiries and questions, provide personalized shopping advice and support, and enhance customer satisfaction and loyalty.