Create a topic outline
A good outline can help you write your blog post smoothly. It will kick-start the writing process, organize your thoughts, ensure you haven't left out any key elements, and ultimately make it easier for your readers to understand. With an outline, you'll be able to gauge the true value of your blog post before you fully write it. Most quality blog posts require research, and a basic outline can serve as a storage point for inserting notes, stats, reminders, and links.
A simple and effective outline should include a title, content or main summary, key sections with supporting information, and a conclusion. If you are committed to blogging regularly, developing a content calendar and blog outline are essential tools in the writing industry. In addition to helping you create powerful content and keep your thoughts and ideas organized, it can also save time, worry, and stress.
Attract readers early
The title and lead or opening paragraph are your chance to grab your reader's attention. The title should directly state what you're about. Additionally, your lead or opening paragraph should be enough to pique your reader's interest and keep them reading your content. You can start with a fact, a statistic, or a quote from a notorious person.
Starting with the lead, your readers will decide whether to continue reading your blog or click away. There are two basic types of leads: summary leads and descriptive leads. Summary leads often appear in straight news reports and use an inverted pyramid structure, giving the most important facts first. Descriptive leads begin with a fun story, quirky fact, observation, or anecdote. Use whichever is appropriate for your content.
Your content should always add value to your fax lead readers’ experience. For example, if you own a gardening store and are blogging about the importance of planting sunflower seeds on time in the spring, support this advice with information about which seeds work best, how deep they should be planted, when you can expect to see plants sprout, and how often you should water your flowers.