Article titles are like bait. A good title can attract people to click and read the content of your article.
In other words, no matter how good, rich, and valuable the content of your article is, without a good title, it may be difficult to attract readers to click.
Don’t use too many keywords in your title
It is recommended to use one, or at most two.
For example, "search engine optimization" is a word that has been used by too many people. You should choose the long-tail keyword "enterprise website search engine optimization"
and write the article title as "Enterprise Search Engine Optimization Guide: The Latest Search Engine Optimization Techniques".
In this way, the title has two words: "Enterprise Search Engine Optimization" and "Search Engine Optimization Techniques".
You can write several titles first, and then polish and screen them later, so that people around you can see which one is more attractive. If you have no inspiration, you benin lists can search on Bing for how your competitors write them, and by the way, see what content your competitors have written and what we can add.
When writing articles, you can use FOMO content appropriately. FOMO (Fear of Missing Out), literally translated as "fear of missing out", was added to the Oxford Dictionary in 2013. It refers to the fear of missing out on things happening on social media (such as activities and gossip), which causes anxiety and distress.
For example, only a few items are left ! Almost sold out ! Everyone is talking about it; the " scary " thing about it is that you may have "missed" it, product coverage is "low" , and orders have " dropped sharply ".
Studies have shown that using negative and pessimistic words in titles is about 30% more effective than using positive words. This is because people are affected by the "loss aversion psychology".