Newsletters offer opportunities for highly qualified support and lead generation, as there is hardly any other method that allows you to maintain contacts in such a personalized way. To send newsletters, you need the email address of your leads . Although it is also possible to send newsletters via WhatsApp, this gives companies less flexibility in newsletter design and marketing automation.
Email marketing offers more features for sending newsletters, designing them and also for marketing automation. Accordingly, you should collect the email dataset data of your leads by using a lead magnet, for example. Inform the leads that they will be sent a newsletter.
For legal reasons, you must indicate in your newsletter registration form that contact details are being collected to send a newsletter and leads must give their consent to the processing of their data via an opt-in button .
Furthermore, all emails containing newsletters must have an opt-out option – so every person should have the chance to unsubscribe from the newsletter easily.
Opportunities and Benefits of Newsletter Marketing
In professional newsletter marketing software (e.g. HubSpot ) you can create comprehensive data on each person . For example, you can evaluate interest in various products and previous interactions with the newsletters sent. You can also use the tools to see how high the opening and click rates are for the emails.
Based on previous interactions, purchases and interest in products, you can assign tags to each person in the system . You can design different newsletters to match the tags . From now on, the leads in the system will only receive newsletters whose content matches the tags. That's personalized marketing!