In the overseas search engine market, Google is the undisputed leader in the world, and the second place is usually Bing or Yahoo, but their market share is usually less than one-tenth. Baidu has occupied the domestic search engine market. Since Google withdrew from China, the domestic search engine market share has basically been dominated by Bing (bing.com) and Baidu (baidu.com).
Bing's search engine market share has surpassed Baidu ( by August 2024, Microsoft Bing's share will hit a new record again, rising from 41.95 in August 2023 to 50.26%, replacing Baidu as China's largest desktop search engine; Baidu's share will drop to 26.88% ). The main reason for this situation is that Baidu's business revenue is very single, and there has not been much breakthrough in its non-search engine business. Therefore, if it wants to generate revenue, it must increase advertising revenue from its search engine business. So when users search for keywords, basically a large amount of content is from Baidu (previously Baidu Knows, Baidu Wenku, and Baidu Encyclopedia, and later added to Baijiahao, Zhihu, and Baidu Aicaigou), plus a large number of advertisements, resulting in a very poor user experience. If you don't turn the page, you basically can't find the information, and even if you turn the page, you may click on an advertisement.
In the picture below, you can see the results obtained through Baidu search. Advertisements and affiliated information are displayed first, and the same is true when you turn a few pages. The ones with light green background are advertisements, and the ones with light purple background are the content of affiliated brand sites.
In the results obtained through Baidu search, advertisements and affiliated information are displayed first
Ironically, the reason why Google was able to rise from the garage was that the search engine at the time was very poor and could not find the corresponding saojo news accurate information. Therefore, based on this pain point, Goolge was able to grow and then create a business model of profiting through advertising. Baidu is now lagging behind.
What are the differences between Baidu, Google, and Bing in search engine marketing?
Baidu's algorithm is more than 5-10 years behind Google. In the past, relying on keyword accumulation, site group tactics, web page jumps, and large-scale (including purchased) external link construction could quickly get to the top of the rankings, but now it has become a thing of the past in front of Google. As early as 2010, Google made more than 500 algorithm changes - almost 1.5 times a day, and Google engineers tried every means to plug various ranking cheating loopholes. Up to now, there is basically no human intervention, and the ranking of the website is determined by AI combined with data.