After a period of enthusiasm, the concept of concept marketing has finally been seen through by industry insiders and has gradually returned to rationality. Concept hype is manifested in creating selling points with concepts, and some people even say that "selling houses is selling concepts." Developers do not develop and design products based on market demand, but design products first and then look for target groups that meet the needs of the designed products, which is obviously contrary to the trend.
(III) Advertising is out of touch with reality and sales management is not rigorous enough
In the later planning tasks of real estate marketing, the trap of beautifully produced but lacking content advertising often manifests itself in the exit mobile phone numbers following ways: customers buy a house through advertising, only to find that there is a huge gap between the house and the actual situation as advertised; or due to insufficient management of the sales process and false promises made by sales staff, consumers are deceived into signing contracts.