The task analysis of practical projects in the learning process and the determination of the curriculum system are the core contents of the research on the curriculum system solution for the marketing major in vocational education.
According to the survey results of specific tasks of marketing positions, members of the school's professional construction committee germany phone number analyzed and demonstrated the practical project tasks of the marketing major learning process and determined the learning course system. We have determined 6 types of practical projects and 11 learning courses in the marketing major learning process. They are market research (questionnaire design, implementation of research plans, collation of survey data, processing of research data, market research forecasting, and writing research reports). The practical project tasks of the learning process are to conduct market research, and the corresponding learning courses are "Market Research and Forecasting Technology"; marketing environment analysis, consumer behavior analysis, market segmentation, target market selection and analysis, market competition strategy selection, product strategy selection, pricing strategy and analysis, channel management, promotion strategy formulation, marketing control and other work tasks. The name of the practical project corresponding to the learning process is marketing planning, and its learning courses are "Basic Theory of Marketing" and "Marketing Planning"; customer development and management, customer objection handling, product promotion, market development, cross-selling, sales management and other work tasks in the learning process. The practical project is product sales, and the corresponding learning courses are "Sales Management", "Sales Promotion and Negotiation Skills", and "Consumer Behavior Analysis";