Real estate marketing planning has won the market for developers and promoted the development of the real estate industry. China's real estate marketing industry has shifted from being singular to being comprehensive, marketing services have shifted denmark business directory from focusing on the surface to pursuing the connotation, and marketing promotion has shifted from being chaotic to being standardized and orderly. However, looking at the current real estate marketing planning, some problems in real estate marketing planning have also been exposed:
- Low price is the final word
Price is the most sensitive factor in the market. Reasonable price adjustment is a part that marketing must grasp. However, how to understand and grasp the property price is indeed a more complex and critical part. There are two types of price reduction trends in the property market. One is that some old products with backward designs have lost their market competitiveness and must reduce prices to promote sales; the other is that new products are completely possible to promote and there is no need to blindly reduce prices to cater to the low-price market trend. The real estate industry cannot be a welfare industry. Without market interests, there will be no driving of industrial progress. The marketing industry is a branch industry that cultivates the real estate market. We emphasize marketing planning, which is to make the property realize at a reasonable price. Of course, we must try our best to realize the maximum profit of the property. This does not mean to restore the era of huge profits in the industry.