In the marketing planning of enterprises, the advertising application strategy plays a very important role. In order to increase the economic benefits of enterprises, they should actively transform, change and innovate in future marketing planning, make full use of advertising strategies to provide personalized and humanized services to consumers, improve the publicity effect of advertising, and establish long-term and effective close relationships with customers.
2.1 Features
Advertising is an important means of information communication between product producers, operators and consumers. It is also an important form for enterprises to occupy the market, promote products and provide services. The use of advertising has a very considerable effect, and the utilization rate is also increasing significantly. First, the advertising application strategy is not perfect and mature enough, and there are many differences between it and the advertising plan. Advertising application strategy is a method and a theoretical system at a level. Second, advertising application strategy numbers lists is not an abstract concept. It is a relevant suggestion and opinion put forward by people after scientific and reasonable analysis and generalization. Third, advertising application strategy does not belong to advertising creativity. It only provides guiding opinions for advertising creativity.