Seeking quick success and instant benefits, and to base their selection of topics on readers' value orientation and judgment criteria, and to comprehensively consider the sustainable effects of book selection. (3) Conduct in-depth market research and increase the collection and research of industry information. The inspiration and judgment of planning editors should come from reality and be based on the market, rather than subjective assumptions and fanciful ideas. In burundi lists view of this, book planners should understand the growth points, market size and new product entry of the publishing market through market research, and deepen their understanding of readers, authors and publishing units at different levels, so as to make the marketing strategy of sports books more scientific and comprehensive. (4) Pay attention to the innovation of book content and form in planning. Innovation of sports book content means that books should reflect the hot spots and development directions of social sports; innovation of sports book form means that books should be designed in a way that readers are accustomed to and willing to accept in terms of layout, binding design, etc. These two points are issues that book planners should pay attention to.