Although there are many private enterprises in my country, there are very few enterprises with brand effects. The deep reason for this phenomenon is that private enterprises' overseas investment is very blind. In the context of encouraging private enterprises to participate in the reform of state-owned enterprises and the field of livelihood projects in my country, there is a blind impulse in the overseas investment of private enterprises in my country, which is mainly manifested in the find list following aspects: First, the overseas investment of private enterprises overemphasizes diversified operations, which leads to private enterprises focusing their energy on the vanity of unlimited expansion of business scope, while ignoring the contradictions in funds, technology and market brought to enterprises by blind expansion; second, the investment of private enterprises is mainly concentrated in traditional intensive industries. At present, the overseas investment of private enterprises is mainly reflected in traditional low-profit intensive industries, and lacks investment in high-tech industries; third, private enterprises lack accurate judgment of corporate finances when making investments. The overseas investment decisions of private enterprises are mainly made by corporate managers alone, that is, the decision on overseas investment mainly depends on the personal wishes of managers, which leads to a great deal of arbitrariness in the overseas investment