It’s always a good idea to add images to your emails, but always make sure they’re directly related to your message. When users skim or scan emails, they look for content that they can “align” with. While human psychology isn’t well understood, the brain scans emails to make connections between text and images. When you sync images and text correctly, readers can more easily absorb important gambler data information and increase the likelihood that they’ll click on your call to action button.
You can use all kinds of fun images to make your emails look as fun as possible. But one thing to be careful about is not to use too many images! Although "a picture is worth a thousand words", in our experience, balancing images and content in your emails is a thousand times more effective.
In addition to making sure your images and text resonate perfectly, we’ve also provided you with some tried-and-true best practices to help you succeed in your email marketing:
Instead of using a horizontal design layout, create emails with a vertical layout to make them mobile-friendly.
Use appropriately sized images for optimal rendering and to ensure your emails load quickly
Place the CTA (call to action) button in a prominent location and clearly label it
Be concise – too many words can be overwhelming
Use spaces, images, or dividers to separate content to avoid your emails looking cluttered
Make your email mobile-friendly (most email providers do this by default)
Remember, brevity is your friend. If you have a lot to say, use your email as a preview and entice readers to click through to learn more.
Animation can make a difference
Animation can be very effective when used correctly. It draws the reader’s eye and can convey a lot of information quickly. We like to use it subtly — more as a gentle lead-in to a CTA or intended action, rather than loud and bold.
When using animation, avoid using it simply to catch the reader’s eye. As with images, it’s important that the animation fits within the context of the overall message.
Is it a GIF or a JPG image?
This could be a lifelong debate, but one thing is for sure: GIFs are an effective way to grab your readers’ attention. They were first used in emails in 2007 and have increased conversions by 49%. Since our attention span is limited, GIFs can get your message across in less than 10 seconds. But there’s a catch, don’t overdo it. Too many moving parts in an email can also confuse readers and distract them from reading.