Analyze your practice using a SWOT analysis (strengths, weaknesses, opportunities, and threats). Create a persona of your ideal patient. Identify their demographics and brainstorm how to attract them.
Share Your Story
Don’t forget—you’re building a brand! Articulate your unique approach and values. Your website should communicate why patients should choose you over other options. Make it personal and memorable.
For users who seek medical treatment, it is essential to understand the hospital's strength and professional departments. Hospital navigation and expert introductions are essential.
Be aware of secondary sources who may bring patients to your clinic—family and loved ones, caregivers, and other community members. They may have united states america data different perspectives and needs than your patients. Plan how to meet their needs.
If insurance companies or other physicians refer patients to your practice, list them as such. Use this information to determine site structure and content. Even if they are not direct customers, these secondary sources are still important audiences that your medical website should serve. Provide them with simple and clear ways to send information to patients, such as your contact information and a summary of your practice.
Investors need to understand the status of hospitals
Doctor recruitment
With the information in place, it’s time to sketch out the general layout of your medical website. This can be as simple as drawing some loose boxes and labeling them—“navigation,” “logo,” “map.” Visualizing each element on the page will help you and your team determine what goes where. Identify page and category information groupings using short, descriptive phrases like “for patients” or “locations and hours.” Your organizational style may be purpose-driven, audience-driven, or a mix of both. Use these groupings to determine your menu style. Do you want a drop-down menu with subcategories or a specific keyword that links to another page?