Using the right images on your landing page is extremely important. Pages with images are 90% more likely to get users to take action than pages with just text - and having a video that users can choose to play or not can greatly increase the likelihood of success compared to having no images or no video. One caveat about videos is that it should never start automatically, and if it or the soundtrack isn't relevant, don't use them.
Home pages should be as local as possible. Use local landmarks or designated areas (such as "city center" or "200 meters from Shenzhen Diwang Building") as geographic markers for areas where patients are concentrated.
Use the home page to answer the following questions:
Who are you?
What's your job?
Why should I choose you?
How can I contact you?
Medical website design professionals
Web designers work both as individuals and as part of larger medical website design companies, so make an estimate of the size of your medical website project and plan accordingly.
Smaller medical practices may want to whatsapp data consider hiring a freelancer or remote worker. However, if your practice is growing rapidly or anticipates the need for ongoing maintenance, a web designer from a larger group or company may be a better fit.
Related reading: A guide to medical website design methods: template website design or custom website design?
More than half of patients search for doctors on their mobile phones—websites must be mobile responsive. It’s especially important for healthcare providers to have an always-callable phone number, contact information, and appointment bookings easily accessible through a mobile-first website.
In 2024, all patients expect your website to adapt to their phones and tablets. They are disappointed when they have to toggle left and right and/or zoom in to read the few lines they need. They often ask, "How old is this doctor?" Your age or experience should not be judged by the appearance of your website. Upgrade your online presence so that it reflects your skills and personality as a great doctor.