For example, the medical institution name or logo should be prominent and of appropriate size. Patients should know that they are visiting your medical website. Secondly, they should know what you do and why your medical and dental clinic is better than the competition.
Now it’s time to impress them and win them over with your well-planned medical or dental website.
From your logo to your staff to your website, everything should be consistent with your brand image. Don’t send mixed messages! A glitchy or confusing medical website can quickly damage your professional reputation.
Well-designed call-to-action buttons
People visit your website because they are looking for something; based on their search terms, they are looking for you. Make sure your website buttons are eye-catching. When you want website users to perform an action (take action), create a button for each option. They might include:
. Print out referral forms or other information.
Take a tour of your office.
Print out information about specific healthcare issues or white papers that patients want.
When patients take action, they also agent email list enter what sales professionals who use Internet marketing call the “sales funnel.”
- Launch your website
Before going live, test your website thoroughly to make sure all links work, forms are available, and pages load correctly. Double-check for spelling and grammatical errors. Once you feel confident, launch your website.
Once the initial layout is complete, navigate your medical website as one of your customer personas. Distance and difficulty are measured differently on web pages. As a customer persona, note how many separate actions (scrolling, clicking, or navigating) are required to get to your destination. If the process feels too long or complex, reconfigure your pages accordingly. Consider grouping actions, navigation, or content options in a logical way to make your website easier to use.