So how do you choose a domain name that reflects your business and is memorable to your customers? Let’s take a deep dive into why and how to choose the right domain name.
Step 1: Start brainstorming and researching
At this stage, it is important to have multiple options because you don’t know which domains will be available for purchase.
Brainstorming with family, friends, or co-workers is a great place to start. These people will be honest with you about your options.
Next, use Alibaba Cloud to see if there are any corporate domain names that are similar to the one you are considering. If you choose showtimes.com as your domain name, and a company owns showtimes.com, this may confuse users. Therefore, you should abandon the former and come up with another idea. Although everyone wants to buy short domain names, it is easy for everyone to remember the entered URL, but you should know that domain name registration has a history of executive list more than 20 years, and the so-called short domain names have disappeared. Of course, a lot of new suffix domain names have been added later, but the price is not cheap, so many people will still choose to write longer domain names, because if the website can get more search engine natural traffic, anything can be used.
Does it make sense for your brand? Your domain name needs to match the products or services your business offers. If possible, choose a domain name that includes common keywords for your industry and clearly states the type of business you operate.
Is the domain name short? Avoid domain names that are easily confusing, such as numbers, hyphens, or other characters. Domain names that consist of long strings of words and characters are difficult for ordinary users to remember.
Is it concise and clear? People want things to be simple and straightforward. So choose a domain name that uses basic language and avoid using slang words. If the words in your domain name are tricky to spell, it may make it difficult for people to find your website.
Is it creative and memorable? A unique and eye-catching domain name will stand out and differentiate your business from the competition.
Is it unique? If your desired brand name is too similar to someone else's, there's a good chance people will mistake it for the other.
Step 2: Check your preferred domain name availability and extension
Now that you have your domain name options, you need to see what domain names are actually available. There are many places to do a domain name search.
Most businesses prefer domain names ending in .com because it’s the easiest for people to remember. About 44% of domain names use the leading .com domain extension, so there’s a good chance your top choice is already taken.