Sample size: CTR China Search Engine Industry Research includes 808 samples from user quantitative research, 60 samples from CTR advertiser quantitative research, and 5 samples from CTR search industry expert interviews.
Definition of the scope of the research objects: 360 Search (including 360 Browser and Speed Browser, 360 Mobile Guard and Speed Edition, 360 Clean Master and Speed Edition, 360 IOU, 360 Camera, 360 Kids Guard and 360 Mobile Assistant), Sogou Search (including Sogou Browser and Speed Edition Browser, Bingo), Baidu Search (Baidu), Wukong Search (Wukong Search), Quark Search (Quark), Shenma Search (UC Browser), etc.
I made a data table showing the search engine share for the mainstream trade market in China. The statistics are based on StatCounter data. Some people ask south africa numbers if it is fake. Let me briefly explain how StatCounter calculates the data.
We can see that the desktop search engine share of Bing search engine in May 2024 was once lower than Baidu, but after May, the desktop search share in China has far exceeded Baidu. Baidu continues to lead in mobile search share. Why is this so? I think there are a few points. The iron must be hard to forge, and it must be people-oriented. Combined with ChatGPT, Bing's data presentation has evolved a lot. Of course, it cannot be used in China, but the search for correct answers and efficiency can reach or even exceed Google's search results, so more and more people are switching to it. In the past, in order to bid for rankings and spend money to sell advertisements, Baidu's bottom-line search results could be manually intervened, and all its own family bucket products were prioritized to the front. Usually, what everyone needs to find is basically advertisements or abnormal answers in front, which is criticized, so the decline in Baidu's search share is also self-inflicted. The reason why the mobile terminal is "far ahead" is that many mobile phone manufacturers' mobile browsers use Baidu search engine by default, which is a major feature in China.
in conclusion
After all this talk, the conclusion is that the market share of search engines determines the target of your corporate website's search engine optimization. Domestic websites should prioritize Bing and Baidu, while overseas websites should be optimized for search engines in the corresponding regions. For example, in South America, there are websites targeting Spanish-speaking customers, and the website design should provide support for the corresponding language version. In addition, in addition to supporting computer display, the website must support mobile terminals.