The bottom line is, you can’t do without a logo (mostly brand logos, but there are also logos that work independently for website branding). Your logo helps identify your brand, and your website needs a recognizable logo so that people immediately associate your company with it. It should be used on your small business website, as well as in all of your marketing and signage, etc.
The only thing worse than having no logo is a logo that looks outdated or has a poor resolution. The best websites have great logos. Choose a designer to help create (or recreate) a logo and feature it on your website.
Brand Colors
The most iconic brands have easily recognizable brand colors. For example, Microsoft, DELL, and INTEL in the technology category are a great example of effective use of color because everyone associates them with blue. Even the logo above uses a prominent brand color. In addition to IT companies, electronic component companies are super fond of blue.
The best websites have a clear color scheme and stick to no more than three to five colors (including neutrals). Using too many brand colors can end up looking busy and overwhelming your website visitors.
Pro Tip – Use brand colors that align with your brand’s purpose. If your brand strives to be fresh and modern, your colors should reflect that. Think about what feelings you want your brand to evoke, and choose colors that evoke those feelings.
Use colors that convey your brand
Much has been written about the psychology of color because it can send subtle signals about who you are and what your brand stands for. Here’s a quick rundown of what certain colors suggest:
Red:
Orange: You are active-minded, fearless, restless, and popular (but not as extroverted as red).
Yellow: You are resourceful, detail-oriented, and dedicated to learning.
Green: You speak your business sale lead mind and are committed to building community and a good reputation.
Blue: You have strong self-control, are smart and reliable, and have many admirable qualities.
Purple: You are quirky, artistic, and a true individual.