Finally, it’s critical to keep search engine optimization ( SEO ) in mind when creating your website content . We always say “What’s the point of writing a text services website if no one reads it?” Write SEO-friendly content, but remember that you’re writing for people, not for search engines. If you’re not sure how to do this, consider getting help identifying your keywords and learning basic best practices for website SEO to improve visibility in search results.
People’s attention spans are shorter than ever, so you need to make it easy for your website visitors to find what they need in just a few clicks.
When considering how to build a website for your small business, it is crucial to take the time to plan your site navigation. Use a sitemap to organize your site pages and how they fit together.
In the primary navigation, use simple headings. It’s not appropriate to use complicated names for every page here because you want people to be able to find what they want quickly.
Having your logo link back to your home page is also a key part of successful design and navigation so that no matter where visitors are on your site, they can always get back to the home page. Also, be sure to include an easy-to-find search toolbar so people can easily search within your site for what they are looking for.
Ultimately, your website should be designed to get visitors to take action. To do this, you need to use highly visible calls to action (CTAs) throughout your website so that visitors know exactly what to do next. Here are some specific ways to ensure your CTAs stand out.