SEO is different from paid search
Many small business owners think SEO is paid search and nothing more. When we talk about SEO, we're talking about organic search. Organic search is free and happens when you optimize your website to get more traffic. Paid search refers to the paid ads that pop up at the top of the results.
- SEO is a marathon, not a sprint
SEO is a marathon that requires constant updating of website content , or putting quality shareable content on your website and getting other reputable websites to link to your website. It also requires constant nurturing and maintenance to work properly. SEO takes time.
3: SEO requires keyword research
Part of website optimization is optimizing for keyword phrases; what phrases are people using to find you? If you don't know that, then you can't optimize your website.
When a reputable company does keyword research for you, you'll find that it's both an art and a science. You may find that phrases you thought were important aren't used at all or are used all the time (too much competition isn't good). They can also find out what keywords your competitors are using.
- SEO is not keyword stuffing
Keyword stuffing is the use of a keyword too often on a page or throughout your website. Google will penalize you for overusing keywords because it looks suspicious to them. A good SEO solution provider will tell you how often to use keywords so you don’t get in trouble.
Tools like Google Analytics allow for canada cell numbers website traffic analysis, behavior tracking, audience analysis, conversion tracking, and more. This tool, along with other analytics tools, can help you understand how your website is performing with your current strategy. It can also help you discover areas that need improvement. Based on what you discover, you can adjust future SEO and marketing efforts.